Press Releases 2014

SoftBank Mobile Joins Bridge Alliance Membership extends global service platform for customers

February 21, 2014
SoftBank Mobile Corp.

SoftBank Mobile Corp. (SoftBank Mobile) announces that today it joined Bridge Alliance, the Asia-Pacific region's largest partnership of mobile operators, to leverage collaboration in regional enterprise mobility services and in the fast growing area of M2M. By joining Bridge Alliance, SoftBank Mobile aims to strengthen its services in the Asia-Pacific region for the SoftBank M2M Solution Service Program (SMSP), which was launched in October 2013 by SoftBank Telecom Corp. and SoftBank Mobile.

The SMSP is a full suite of comprehensive services that includes support for M2M sensor network construction, communication line/equipment procurement, data gathering and utilization, maintenance management of equipment networks and call center processes. SoftBank Mobile's membership in Bridge Alliance will enable it to further expand the SMSP.

Bridge Alliance aggregates and standardizes member operators' services, solutions and knowledge, and through its promotion of unified services, supports the seamless deployment of M2M and mobile business across borders. Bridge Alliance also works to enhance the customer experience by raising service and customer support levels. Furthermore, it is promoting the aggregation of information on M2M in the Asia-Pacific, where telecommunication circumstances and regulations differ by country.

Through its membership in Bridge Alliance, together with partner operators and other alliances, SoftBank Mobile will be able to provide comprehensive support for M2M services including telemetry, remote monitoring and security to its enterprise customers for the Asia-Pacific region as well as globally.

About Bridge Alliance

Bridge Alliance is a partnership of 32 leading mobile operators, namely, Airtel (India, Bangladesh and the Airtel subsidiaries in Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), Optus (Australia), SingTel (Singapore), SK Telecom (South Korea), SoftBank Mobile (Japan), Taiwan Mobile (Taiwan), Telkomcel (Timor-Leste) and Telkomsel (Indonesia).

A combined customer base of over 600 million and an extensive footprint allow members to leverage the collective strengths of the alliance to develop and launch innovative roaming and enterprise solutions. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd. For more information, visit www.bridgealliance.com.

About the SoftBank M2M Solution Service Program (SMSP)

The SMSP is a full suite of comprehensive services that includes support for M2M sensor network construction, communication line/equipment procurement, data gathering and utilization, maintenance management of equipment networks and call center processes. With the SMSP, customers can greatly reduce the time required for M2M service set up and initial costs, as well as decrease maintenance costs and increase efficiencies to accelerate implementation.

For more on Bridge Alliance and SMSP, please see reference materials.

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    Price, specification, contact and other information of products and service may be subjected to change. The information contains certain forward-looking statements that are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements.
  • SoftBank BB Corp., SoftBank Telecom Corp. and Ymobile Corporation merged into SoftBank Mobile Corp. on April 1, 2015. Please see below for pre-merger press releases from SoftBank BB Corp., SoftBank Telecom Corp., and Ymobile Corporation. SoftBank Mobile Corp. changed its company name to SoftBank Corp. on July 1, 2015.