Press Releases 2015

SoftBank to Offer 1,000 ‘Pepper’ Units on July 31

July 3, 2015
SoftBank Robotics Corp.
SoftBank Corp.

SoftBank Robotics Corp. and SoftBank Corp. today announced that 1,000 units of ‘Pepper’, the world's first personal robot that has its own emotions, will go on sale in Japan starting from 10am on July 31, 2015. Customers will be able to place orders for Pepper online at the SoftBank website. This July sales portion follows the initial 1,000 units offered on June 20, which sold out in one minute.

1. Sales methods

July sales portion

Sales launch timing 10am July 31 (orders will stop being taken when no. of available units is reached)
Units for sale 1,000
Point of purchase SoftBank website (Japanese only)
  • *
    Information on sales from August onward will be provided at a later date.

2. Price, price plans

Base price 198,000 yen
Pepper Basic Plan 14,800 yen × 36 months (payment installments)
Pepper Insurance Pack 9,800 yen × 36 months (payment installments)
  • *
    A separate robot charge (9,800 yen) is required. Basic Plan, Pepper Insurance Pack can be paid with a 36 installment contract or at once. Sign up to Basic Plan and Pepper Insurance Pack is required.
  • *
    Above prices are for a one-time payment of the Pepper base price and payment installments for Pepper Basic Plan and Pepper Insurance Pack.
  • *
    On July 1, 2015, SoftBank Mobile Corp. changed its company name to SoftBank Corp.
  • *
    All listed prices in this press release exclude tax.
  • The Pepper name is registered trademarks of Aldebaran Robotics SAS in France and other countries.
  • SoftBank, the SoftBank name and logo are registered trademarks or trademarks of SoftBank Group Corp. in Japan and other countries.
  • All other product and service names listed in this press release are trademarks or registered trademarks of their respective companies.
  • The information is true and accurate at the time of publication.
    Price, specification, contact and other information of products and service may be subjected to change. The information contains certain forward-looking statements that are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements.