Press Releases 2018

DiDi and SoftBank's Joint Venture
to Launch Taxi-Hailing Platform

Pilot operation to begin in autumn with no service charge to taxi companies

July 19, 2018
Didi Chuxing
SoftBank Corp.
DiDi Mobility Japan Corp.

Tokyo and Beijing, July 19, 2018 Didi Chuxing (“DiDi”) and SoftBank Corp. (“SoftBank”) today announced that both companies established a joint venture, DiDi Mobility Japan Corp. (“DiDi Japan”) to offer next-generation taxi-hailing services in Japan. The joint venture will deploy DiDi's world's most advanced artificial intelligence (AI) and data analytic technologies on its open taxi platform. The platform will be available for all taxi companies in Japan. DiDi Japan will begin pilot operations free of service charge to taxi companies in autumn from Osaka, expanding to Kyoto, Fukuoka, Okinawa, Tokyo and other major cities gradually.

With advanced mobile internet infrastructure and a global reputation for high-quality taxi service, Japan holds great potential as a market for online taxi-hailing. There is an earnest demand for more convenient urban and regional transportation services. DiDi Japan's new platform uses its machine learning-based technology to make demand prediction for smart dispatching. The new service would help Japan's taxi companies further optimize taxi-hailing services and increase passenger convenience.

The new platform aims to help satisfy the following demands:

1. Major cities and suburban demand for taxi-hailing services

DiDi Japan's new platform could help to stimulate consumer demand for taxi-hailing services in major cities and suburban areas in Japan. Consumers can enjoy using new efficient taxi-hailing services everywhere in Japan by simply installing DiDi Japan's application on their smartphones. By utilizing this platform, taxi companies can provide more focused services in areas with problems such as weak public transportation and an aging driver base, which can lead to the revitalization of regional economies.

2. Demand from foreign tourists in Japan

DiDi Japan's new platform could help to satisfy the growing demand for public transportation by foreign tourists. According to the Japan National Tourism Organization, the total number of in-bound travelers is growing substantially year on year, with the number of Chinese tourists contributing to most of the growth. DiDi Japan believes that it can satisfy a greater proportion of the demand among Chinese travelers by having taxi operators use its taxi-hailing platform, which it has begun offering at this time, is connected to its passenger application that has a total of approximately 550 million registered users and has a roaming function that can be used as is in Japan.

The new platform offers the following key benefits and features:

Key benefits and features for taxi companies

  1. 1.
    Easy to install fleet management console for taxi companies and its applications for drivers
  2. 2.
    Easy to manage the dispatch operation and status on the fleet management console
  3. 3.
    Easy for taxi companies to monitor evaluations from customers of drivers, improving the quality of services
  4. 4.
    Easy to communicate with customers through an automatic translation function (between Japanese and Chinese)

Key benefits and features for passengers

  1. 1.
    Easy to use taxi-hailing service by installing DiDi Japan's application (available for both iOS and Android*)
  2. 2.
    Easy to estimate the driver's pick-up time within the application
  3. 3.
    Easy to pay by a variety of payment platforms including major credit cards, and Chinese tourists, who use DiDi's application, can select Alipay and WeChat Pay while in Japan
  4. 4.
    Easy to communicate with drivers through automatic translation function (between Japanese and Chinese)
  • *
    Both applications will be available when the trial starts.

"Through this joint venture, I am delighted to deliver DiDi's most advanced transportation platform service with AI technology to the Japanese market. Combining DiDi's outstanding innovation with SoftBank's extensive business base including advanced network infrastructure, I believe the joint venture can provide new value to both consumers and taxi companies in Japan," says Ken Miyauchi, President & CEO of SoftBank Corp.

“DiDi believes AI-based innovation may contribute to new growth of the taxi industry and the public transportation sectors. We look forward to developing extensive collaboration with all industry players to assist in smart city programs in Japan and Asia”, says Jean Liu, President of Didi Chuxing.

“DiDi Mobility Japan's new platform aims to help taxi companies to improve their efficiency and utilization, enhance user satisfaction and build more broad-based demand for taxi services in Japan,” says Stephen Zhu, CEO of DiDi Japan and Vice President of Didi Chuxing.

About DiDi Mobility Japan Corp.

DiDi Mobility Japan Corp. (“DiDi Japan”) is a joint venture established between Didi Chuxing and SoftBank Corp. in June 2018. We intend to work with taxi industry participants, providing taxi-hailing services for residents and tourists in Japan. Combining DiDi's leading AI capabilities and SoftBank's deep local knowledge, DiDi Japan is committed to providing an outstanding mobility experience to passengers and to improving the efficiency and boarding rate of the traditional taxi industry. DiDi Japan will collaborate with local communities to build a highly efficient, smart and sustainable ecosystem in Japan. To learn more, please visit

About Didi Chuxing

Didi Chuxing (“DiDi”) is the world's leading mobile transportation platform. The company offers a full range of app-based transportation options for 550 million users, including Taxi, Express, Premier, Luxe, Hitch, Bus, Minibus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Car Sharing and food delivery. Daily rides have reached 30 million, allowing over 30 million drivers on the DiDi platform to find flexible work and income opportunities.

DiDi is committed to collaborating with cities, the taxi industry and communities to solve the world's transportation, environmental, and employment challenges with smart transportation innovations. The company is working with a growing alliance of car industry players to build out an auto-solution and operation platform.

Globally, DiDi is in a partnership network with Grab, Lyft, Ola, Uber, 99, Taxify, and Careem, reaching over 80% of the world's population and covering more than 1,000 cities. In 2018, DiDi launched its own-branded mobility services in Mexico and Australia, and a joint venture with SoftBank Corp. to offer taxi-hailing service in Japan. By continuously improving the user experience and creating social value, DiDi strives to build an open, efficient, and sustainable transportation ecosystem. For more information, please visit

About SoftBank Corp.

SoftBank Corp., a subsidiary of SoftBank Group Corp. (TOKYO:9984), provides mobile communication, fixed-line communication and Internet connection services to customers in Japan. Leveraging synergies with other companies in the SoftBank Group, SoftBank Corp. aims to transform lifestyles through ICT and expand into other business areas including IoT, robotics and energy. To learn more, please visit