Stakeholder Engagement

In order to promote our business based on relationships with a diverse range of stakeholders to achieve sustainable growth, we believe that it is essential to build good relationships with all of our stakeholders and create value for society together. In order to reflect the opinions of the stakeholders in our business activities, points of contact suited to each stakeholder have been established, and we maintain a system to feed the valuable opinions which are received back to our management.


In addition to assessing the results of stakeholder engagement including the opinions received through various points of contact, the feedback is used to improve daily business activities under a promotion system which is the responsibility of the sustainability officer in charge. In order to reliably deliver everyone’s opinions to top management, the information is compiled by each department in charge and shared on a regular basis with managerial meetings, Board of Directors meetings, and other top-level managerial bodies and executives. Moreover, the results of stakeholder engagement are also shared as reports with the relevant stakeholders as needed.

When it comes to maintaining and strengthening the engagement with each individual stakeholder, we focus not only on the business and business opportunity creation but also plan and draft ideas while considering the risks. Moreover, because various factors such as different levels of participation and different opinions between stakeholders may have an impact on engagement, the appropriate remedial action is executed for highly risky cases with the goal of leading to more effective means of engagement.

In addition, we strive to enable all stakeholders to sufficiently participate in engagement by providing English language support and posting complete information on the web site to have enough capacity for preventing language barriers and a lack of specialized knowledge from hindering the engagement process.

Relationship with stakeholders

Various individuals and organizations are involved in our diverse range of businesses. When it comes to effective stakeholders and implementing engagement, we verify and prioritize the stakeholders’ level of dependence, responsibility, and impact, etc. on our business activities.

Stakeholder Relationship with SoftBank Corp.
Customers In order to increase customer satisfaction, we strive to improve the shop crew and contact center level of service and the network environment quality on a daily basis.
CSR for Customers
Shareholders In an aim to become a trustworthy company, we endeavor to implement corporate management that meets the expectations of shareholders, and disclose accurate information.
CSR for Shareholders
Business partners We build fair and positive relationships with business partners and respond to CSR issues together with the goal of mutually increasing enterprise value and growth.
CSR for Business Partners
Employees By creating a workplace environment where employees can work in a lively manner and supporting social contribution activities by employees, we value employee satisfaction and pride
CSR for Employees
Local residents We strive to provide the appropriate explanations and engage in a dialog with local residents regarding the construction of base station facilities, etc.

Specific initiatives

We are constructing base station facilities to provide high-quality telecommunications services to more people. When it comes to constructing base station facilities, we believe that it is our number one responsibility to prioritize the reassurance, safety, and environment of all local residents. We provide the appropriate explanations and engage in a dialog with all of the local residents identified according to the relevant laws and regulations and internal rules, and construction work begins after a sufficient understanding of the role of the base stations and the safety of the radio waves has been achieved. The safety of the local residents is the number one priority during the construction implementation stage, and we provide a considerate explanation for all inquiries and opinions which are received through points of contact.

Moreover, with the growing adoption of smartphones among the younger generation, there is an increasing risk that children may access a harmful web site through the Internet and get caught up in trouble. In order to prevent such trouble and provide children with a safe Internet environment, we provide free filtering services such as the “Anshin Filter” and the “Web Anshin Service” as we strive to increase customer satisfaction.